: Game Designer
Lei Qian
SpongeBob Krusty Cook- off
VIDEO
ABOUT THE GAME
Tilting Point, Nickelodeon, and Nukebox Studios have teamed up to launch a cooking mobile game called SpongeBob: Krusty Cook-Off.
The game sees players get behind The Krusty Krab Grill and serve orders to a cast of characters from the “SpongeBob SquarePants” franchise. Fans play as SpongeBob and cook Krabby Patties in a competition against other players. Along the way, they explore Bikini Bottom, customize their underwater kitchens and interact with characters from the series.
In SpongeBob: Krusty Cook-Off, fans play as SpongeBob and they cook Krabby Patties in a competition against other players. Along the way, they explore Bikini Bottom, customize their underwater kitchens and interact with familiar faces from the SpongeBob SquarePants series.
WHAT I DID
As the main game designer, I am in charge of the game feature design.
My Work:
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Game economy Design: working with a senior game designer on progression tuning, Currency Inflow & outflow simulation.
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Restaurant Design: Level layout, game mechanic, cuisine & art reference.
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Level Design: Difficulty Balance. Player experience & Level progression.
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Creating KPI/Data-Driven features & future Live events with devs
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Competitor feature analysis
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Working with UI designers to craft the proper UI/UX.
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Designing A/B test list for SL & GL: set priority, variables & KPI focus
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Creating Taxonomy with the Data team
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Making proper charts on Amplitude and use data to analyze user behavior, ship the right features and improve game performance.
GALLERY
 Spongebob Krusty Cook-Off |  unnamed (3) |  unnamed (2) |
|---|---|---|
 unnamed |  unnamed (1) |